Marketing your law firm website The best law firm website will not generate new clients if no one can find the web site without searching for the law firm's name. However, some law firms do not want to be found. A spokesperson for Sidley and Austin stated for publication that Sidley does not "want anyone coming to our site unless they are looking for Sidley and Austin". Another firm, which is larger than Sidley, and wishes to remain anonymous, has the attitude that "everybody knows us anyway". Every law firm markets differently, and they should. However, the Washington D.C. firm of "Arent Fox" Kinter Plotkin & Kahn is very pleased with the "$800,000" in fees that their web site generated from the internet. If "Attitude is everything", to use a common windsurfing slogan, "most firms" would rather have the $800,000 in new business. Even "Brooks Brothers" has recognized the necessity for high traffic store locations and outlet malls. The world changes and so must we. "Good luck, Sidley". For a critique' of the Arent Fox and Sidley and Austin web sites, visit our "Web Site Critic". Web site how to tip: Your web site designer should design your web site page content, layout and backstage HTML code for top placement in search engines, as well as appropriate tone and display. This is relatively easy if you remember "four things". First, most persons looking for information on the internet enter "key words", such as "corporation lawyers". Second, search engines weight the web page title, "web site domain name" and web page address more heavily than any other elements. If the searcher's keywords "appear in" the website address and title of your web site pages, your website is more likely to get better placement in the search report. Third, each web site page in your web site, except the introduction pages for firms with many legal specialties, should "focus on" a precise legal specialty or sub topic within that specialty. Post several short specialized pages as part of your web site. Visitors to your web site frequently enter through the "back door" of your website because that is where the specialized content is located. Fourth, think boutique. A large firm is nothing more that a holding tank for several boutique specialties. Use "legal specialty web site addresses" for practice group "sub-sites" in addition to "yourfirm.com". To "view our legal specialty names", click on legal specialty names in the left hand column. For an example of a successful large firm practice group legal specialty sub-site, visit "Arent Fox" in our Web Site Critic. TO PRINT THIS ARTICLE: Click the link before the "quick view" arrow. FOR MORE INFORMATION: Click the "email" button at the top of the page, or call us at 1-888-law-by-net (1-888-529-2963).